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EST.

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2020

HYGGE RUM

WHERE NOTHING ELSE MATTERS AND
THE MINUTES DON'T TICK
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WHERE NOTHING ELSE MATTERS AND THE MINUTES DON'T TICK

Hygge  (pronounced Hue-Guh) is a Danish word used to express a feeling or moment of true happiness. It can be experienced alone or with friends, at home or out, a moment where nothing else matters, and the minutes don’t tick. 

The beauty of Hygge is that you don’t need an extraordinary event to feel fulfilled. Often, it’s about finding the pleasure in the simplest of things, lighting a candle at dinner time, watching the kids play at the beach or settling down with a warming glass of Rum after a long hard day. These are the real Hygge moments in life. When you learn to enjoy the little things in life, you really have cracked it. 

We believe we have something special, we hope you do too!

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AWARD WINNING

SPICED RUM

OUR STORY

Lockdown to Launch

Our mission from the start was to create a drink worthy enough to share the journey of life.  A drink that should be enjoyed during our most special moments.....our Hygge Moments.

We're throwing down the metaphorical gauntlet and we're changing the stereotype and misconception around Rum. No sailors, no pirates and no sea monsters.... just quality rum.

Hygge Rum is a drink for the moment, for the here and now.  For the many and for the few, for the social and for the intimate. Our aim is to build a community of Hygge Rum lovers.

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HERE

FOR THE ADVENTURE

SHARE YOUR #HYGGERUMMOMENTS

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